The Mediterranean Exchange of Archaeological Tourism (BMTA) 2026 will be held in Paestum, establishing itself as an international event for archaeology and tourism. This edition focuses on sustainability, inclusion, accessibility, and the digital transformation of cultural heritage. According to RaiNews, the goal is to promote dialogue between institutions and operators for new models of enjoyment and promotion of archaeological heritage.

The program includes a conference on the prospects of culture and tourism within the European financial framework 2028-2034, with EU representatives. A specific conference will analyze accessible tourism for universal enjoyment. ArcheoVirtual, an international exhibition of digital applications, celebrates its twentieth anniversary with a workshop on the evolution of digital archaeology.

The event showcases various innovative and digital experiences. Among these, Pixtru transforms photographs into interactive content, and Palmanova Extended City offers a tactile model for visually impaired people. Also present are Brancacci Chronicles for virtual reality and Smart Sulky Mediterranean Art, which uses gaming and augmented reality to narrate ancient stories.

The calendar includes the Mediterranean Conference on Underwater Archaeological Tourism, celebrating 25 years of the UNESCO Convention on the Protection of the Underwater Cultural Heritage. The International Archaeological Discovery Award “Palmyra” will be awarded. BMTA 2026 confirms itself as an international laboratory that integrates research, innovation, and inclusive solutions for the future of cultural heritage.